Xin Zhao Ph.D.
Professor
School of Business & Society
Education
- Ph.D. University of North Carolina, Greensboro, 2006
- M.S. University of North Carolina, Greensboro, 2004
- B.E. Renmin University of China, 1999
Areas of Expertise
- Cross-cultural consumer behavior comparisons
- Comparative advantage in international trade in textiles and apparel
- Retail environment analysis
Professional Background
Description of Research
By combining standard statistical methods with geographic information system tools I created data that allowed me to test hypotheses about consumer behavior in previously unexplored ways.
Previous Teaching Experience
- Introduction to Retailing (at University of North Carolina, Greensboro)
Previous Relevant Work Experience
- Assistant Manager, Marketing Department, China Shaanxi Medicines and Health Products I/E Corp.
Publications
Articles
Xin Zhao and N.J. Nelson Hodges. (2005). Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States. Proceeding to be published by ITAA.
Xin Zhao. (2004). Analysis of Competitiveness: An Application to China's Textile and Apparel Industries. Proceeding published by ITFA.
Other
Xin Zhao. (2009). Ethnic Consumer Patterns. The Inland Empire Business Atlas.
Awards and service
- School of Business Excellence in Service Award 2019
- School of Business Excellence in Teaching Award 2016
- Small Business Association research grant
- School of Business research grant
Affiliations
- Membership VP for American Marketing Association, Inland Empire Chapter
- Board of Trustee Member at Christian Community College